In our big SUP brand study we show you the 47 best SUP brands. Based on real Google searches, we sort them by relevance.
In the second part of the article we present you the best SUP brands in detail.
SUP brands study – the SUP board manufacturers according to Google searches
For our SUP brands study, we analyzed the global Google search queries. Data source is Ahrefs Keywords Explorer from February 09, 2022.
The figures are an estimate of the average monthly searches based on the last 12 months.
Top ten SUP brands
Raw data from 47 SUP brands
| # | SUP brand | Global search volume (*) |
| 1 | jobs | 30.000 |
| 2 | mistral sup | 19.000 |
| 3 | aqua marina sup | 16.000 |
| 4 | lidl sup | 10.000 |
| 5 | bluefin sup | 10.000 |
| 6 | starboard sup | 10.000 |
| 7 | fanatic sup | 9.800 |
| 8 | iron sup | 9.100 |
| 9 | naish | 6.800 |
| 10 | jp australia | 5.600 |
| 11 | f2 sup | 5.200 |
| 12 | itiwit sup | 3.700 |
| 13 | aztron sup | 3.200 |
| 14 | red paddle sup | 3.100 |
| 15 | aldi sup | 3.000 |
| 16 | indiana sup | 2.900 |
| 17 | zray sup | 2.800 |
| 18 | thurso surf | 1.900 |
| 19 | glory boards | 1.700 |
| 20 | bestway sup | 1.700 |
| 21 | nice sup | 1.400 |
| 22 | bic sup | 1.200 |
| 23 | rrd sup | 900 |
| 24 | fit ocean sup | 800 |
| 25 | kaufland sup | 700 |
| 26 | wowsea sup | 700 |
| 27 | goosehill sup | 700 |
| 28 | honu sup | 700 |
| 29 | skinfox sup | 600 |
| 30 | nsp sup | 600 |
| 31 | stemax sup | 500 |
| 32 | penguin sup | 500 |
| 33 | viamare sup | 500 |
| 34 | viamare sup | 500 |
| 35 | tahe sup | 500 |
| 36 | sipa boards | 350 |
| 37 | aqualust sup | 300 |
| 38 | apollo sup | 300 |
| 39 | miweba sup | 250 |
| 40 | bluemarina sup | 200 |
| 41 | tchibo sup | 200 |
| 42 | cala sup | 150 |
| 43 | kahoo sup | 80 |
| 44 | bugz sup | 60 |
| 45 | siren sup | 40 |
| 46 | gts sup | 20 |
| 47 | apex sup | 0-10 |
* Average monthly Google searches estimate based on the last 12 months
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The best SUP brands in detail
Stand Up Paddling enjoys unabated popularity. There are now countless manufacturers. The most well-known can bring their experience from the water sports sector to the manufacture of Stand Up Paddle Boards.
The very cheapest boards start at around €200-300. In the high-end area, the boards are sometimes well over €1000. We introduce you to the all-rounder boards from the biggest brands in the middle price segment.
Due to the large number of manufacturers, we have decided to primarily present those who have brought technical innovations to the way, equip water sports enthusiasts, or stand out due to their popularity. Have fun with the best SUP brands!
JOBE SUP brand
JOBE’s motto: “JOBE: gets you on the water”.
Since 1974, the Dutch manufacturer Jobe has been about having fun with water sports in all imaginable variants. Jobe has repeatedly provided innovations, especially in the area of Stand Up Paddling. The boards are welded together using heat-bonded technology so that no glue is used. Additional rail stringers ensure stability and robustness on the outside.
Jobe has brought new models onto the market every year in recent years and last but not least, they impress with their elegant design.
Jobe first made a name for itself on the water sports scene as a wakeboard manufacturer. Because it is important with wakeboards that the wakeboard really holds up under high loads, Jobe knows how to build stable SUP boards. The result: the lightest SUP boards on the market.
We have had the best experiences with JOBE in our stand-up paddle board rental at Schlachtensee. We were particularly impressed with the stability, price-performance ratio and performance.
Jobe has recently started offering exciting electronic products in addition to classic stand up paddle boards.
With theE-Duna, a SUP board with an integrated motor is available for the first time. In addition, Jobe has expanded the product range with the Seascooter.
Click here for our separate article on Jobe Sports Internationalas a manufacturer.
JOBE YARRA 10.6 SUP BOARD
- Board weight: 9.3 kg, volume: 310 l
- Guarantee: 3 years
- Rider weight: up to 140 kg
- Fin: 8″ EZ Lock fin
- Paddle: Fiberglass paddle, 3-piece
- Pump: double action pump
- Backpack: Waterproof backpack
- Additional nets: available
Features:
- Lightweight X-drop stitch construction
- Stringers at top and bottom for best continuity
- Easy to carry neoprene handle with paddle holder
- Heat Bonded Technology: more layer quality and safety
Starboard
Starboard offers boards in the premium and professional range and is considered one of the best SUP brands. For example, Starboard is the outfitter of the German SUP world champion Sonny Höhenscheid and specifically promotes SUP talents around the world. Starboard is also committed to protecting the environment. For every SUP board sold, a tree is planted in the mangroves and 1.4 kg of plastic waste is removed from the ocean.
Whether it’s Sonny Höhenscheid’s tiki-style SUP boards or the memorable logo, as a windsurf manufacturer, Starboard has the right nose for unique design.
By the way, the Tiki-Man represents the Inca god King Tiki Vichara. According to legend, the first Polynesians came to Tahiti by raft from South America, thus exporting the Inca god of water and wind to Polynesia. In 1947, anthropologist Thor Heyerdahl rafted 7400 km from Peru to Tahiti to prove his thesis, which is still debated today. The name Starboard refers to both the Norwegian expression of stýri (oar) and borð (board), which together mean something as starboard means. As well as the energy of the stars and the cosmos, which should accompany you while driving.
Starboard Inflatable SUP iGo Zen SC 2021
- Guarantee: legal guarantee
- Board weight: 9.0 kg, volume: 290 l
- Rider weight: up to 90 kg
- Fin: US box fin
- Paddle: Fiberglass paddle, 3-piece
- Pump: double action pump
- Backpack: board bag/trolly with inside pocket
- Additional nets: available
Indiana
Indiana is located in Switzerland on Lake Zurich and has been producing SUP boards since 2010. Indiana has originally been a skateboard manufacturer since 1989 and equipped, among others, the world champion in slalom skateboarding Maurus Strobel in 2004 and 2005. Originally, the SUP hardboards were produced in a classic wood look. Indiana has also been selling inflatable boards since 2014.
The brand innovated with hollow carbon raceboards or inflatable fishing SUPs with outriggers. The Indiana Online Boardfinder makes it easy to find the right board. The paddler’s preferences are queried here in order to make it easier to choose from the current range of 65 boards.
Since 2019, in addition to the feather logo, there are also tiki designs on the Indiana boards.
We are particularly enthusiastic about the high-quality carbon paddles.
Indiana Family Pack 2020
- Guarantee: Legal guarantee
- Board weight: 9.8 kg, volume: 307 l
- Rider weight: 60-100 kg
- Fin: US box fin
- Paddle: Fiberglass paddle, 3-piece
- Pump: Double action pump
- Backpack: Wheelie Bag
- Additional nets: available
fanatic
Since 1981, Fanatic has been known primarily as a windsurf brand and one of the best SUP brands. According to their own statements, Fanatic stands for the best quality, innovation and service.
FANATIC FLY AIR 10.4 ISUP SET
- Guarantee: Legal guarantee
- Board weight: 8.1 kg, volume: 284 l
- Rider weight: up to 95 kg
- Fin: Click fin
- Paddle: Fiberglass paddle, 3-piece
- Pump: Double action pump, leash
- Backpack: Waterproof backpack
- Additional nets: available
mistral
Mistral is known as the brand of the windsurf trend wave of the 80s. The logo with the red dot was visible at all surfing hotspots. Mistral quickly evolved and achieved many technical innovations in the windsurfing field.
Mistral now also produces SUP boards and can incorporate years of experience in the windsurfing sector into the manufacture of SUP boards.
We tested Mistral’s Lidl board.
Mistral Lidl Board
- Guarantee: legal guarantee
- Board weight: 10.8 kg, volume: not specified
- Rider weight: max 150 kg
- Max. Air pressure: 1 bar (15psi)
- Fin: 3-fin system, incl. detachable US fin
- Paddle: aluminum
- Pump: double action pump
- Backpack: Waterproof backpack
- Additional nets: available
- double chamber system
Naish
Robby Naish is a blatant legend in surfing. With 13! Years ago, Robby became the professional windsurfing world champion for the first time and won a total of 24 surfing world championship titles. NAISH was formed in 1979 in Robbie Naish’s parents’ garage. From Haiku on Maui, NAISH has discovered all areas of surfing (including SUP) and still convinces with authenticity and quality at the top.
NAISH NALU INFLATABLE 10’6″
- Guarantee: Legal guarantee
- Board weight: 10.6 kg, volume: 260 l
- Rider weight: up to 100 kg
- Fin: US box fin
- Paddle: Fiberglass paddle, 3-piece
- Pump: double action pump
- Backpack: available
- Additional nets: available
- Double layer rails
- Double stringers
- X-weave drop stitch
bluefin
Bluefin was founded in the early 2010s and is a family business offering high quality, affordable boards for popular sports.
Bluefin Cruise SUP Board Set 10’8″
- Guarantee: 5 years
- Board weight: 11.3 kg, volume: not specified, approx. 220-250 l
- Rider weight: up to 150 kg, recommendation: 85 kg
- Fin: 2+1 fin system + removable smart lock system
- Pump: double action pump
- Paddle: Fiberglass paddle, 3-piece
- Backpack: available
- Additional nets: available
Aqua Marina
SUP boards in the middle price segment with high-quality workmanship and a good price-performance ratio.
Aqua Marina Beast 10.6
- Board weight: 9.3 kg, volume: 304 l
- Rider weight: up to 143 kg
- Fin: Slide in central fin.
- Pump: Double action pump, leash
- Backpack: Waterproof backpack
- Paddle: Fiberglass paddle, 3-piece
- Additional nets: available
Red Paddle
Red Paddle offers a 5-year manufacturer’s warranty, has been in existence since 2008 and exclusively makes SUP boards. Performance is crucial for Red in such a way that every paddler benefits from it, regardless of ability. Red Paddle is definitely one of the best SUP brands.
Red Paddle Ride 10’6
- Guarantee: 5 years
- Board weight: 10.0 kg, volume: 240 l
- Rider weight: up to 95 kg
- Fin: 3 made of vinyl, permanently glued on
- Paddle: Fiberglass paddle, 3-piece
- Pump: double action pump
- Backpack: Large backpack with all-round zip and wheels
- Additional nets: available
- Waterproof smartphone case included
JP Australia
The brand name stands for Jason Polakow, Windsurfing World Champion (“JP”) from Australia. Founded in 1997, JP Australia strives to produce the most innovative and best boards.
Inflatable SUP AllroundAir LEC 10’6″
- Guarantee: legal guarantee
- Board weight: 7.5 kg, volume: 318 l
- Rider weight: up to 95 kg
- Fin: US box fin
- Paddle: Fiberglass paddle, 3-piece
- Pump: Double action pump, leash
- Backpack: Waterproof backpack
- Additional nets: available
- Light Economy (LEC)
Conclusion of our SUP brand study
The equipment of the complete package is similar for almost all manufacturers. Fiberglass paddles and double action pumps are now standard equipment.
For the fin, there is an alternative to the US fin box with a screw cap, the EZ-Lock fin, e.g. on the JOBE model, which can also be attached without a screw.
☝️ Our tip: Low board weight and additional manufacturer guarantees give useful clues for a high-quality and durable board.
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